The Dangers and Opportunites of IP Rights:
Intellectual property (“IP”) is a category of property that includes the human intellect’s intangible creations. The most well-known types of intellectual property are patents (for protecting inventions), trademarks (for protecting brands), copyrights (for protecting works of authorship), and trade secrets. Intellectual property rights like patents, trademarks, and copyrights generally give their owner the exclusive right to engage in some type of activity (e.g., selling an invention) in a given jurisdiction (e.g., the USA) for a certain period of time (e.g., 20 years from the date of filing a patent application). A trade secret is any economically valuable information that is the subject of reasonable efforts by its owner to be kept a secret. The law protects trade secrets against misappropriation (i.e., theft) by others.
Dangerous and Expensive Lawsuits:
Smart businesses keep a vigilant eye on their competition for any missteps when it comes to intellectual property rights. Those that own IP rights can assert them against a competitor who infringes the rights. Between March 31, 2019, and March 31, 2020, over 11,000 intellectual property rights lawsuits were filed in the U.S. district courts. Many of those lawsuits were against small and medium-sized businesses who probably didn’t know they were doing anything wrong and perhaps weren’t. The range of median costs that a business faces if it must fully litigate a lawsuit for infringement of intellectual property rights is $250,000 - $5,000,000. Most business can't really afford such an expense, and many standard business insurance policies provide no coverage or inadequate limited coverage for such lawsuits. If a small or medium-sized business is a corporation or LLC, then it is not uncommon for the individuals who operate the company to be sued for the IP infringement allegedly done by the business. Companies can be sued and are held liable for infringement because of products or services that they purchased from someone else (e.g., an original manufacturer of the product) for resale or use. In some cases, the supplier may have an indemnification obligation. But such a duty on paper is only as good as the supplier’s willingness and readiness to back it up with real money. So one of the greatest dangers faced by any small or medium-sized business, and its owners and executives who are actively involved in running the company, is an IP infringement lawsuit. Best to avoid a lawsuit or, if not, be in a strong position to end it quickly and cost-effectively.
Lost Opportunities For Sales and Profits
Aside from the threats to a business and its owners of IP infringement lawsuits, studies have estimated that today 80% or more of the value of a company is often found in the business’s intangible assets such as its patents, trademarks, copyrights, trade secrets, and goodwill. Competitors will gladly take your sales and force your prices down if given the opportunity, which is exactly what happens when IP rights are not properly secured. For example, the value of a business' trademarks and copyrights can be diminished by failing to register them early. Likewise, a business can lose valuable patent rights if an application is not filed on time for a new product. Failing to execute the right agreements at the right time can also result in the business losing valuable IP rights. Any business concerned with maintaining market share and profit margins to attract investors, financing, or a purchaser needs to be concerned about acquiring and maximizing the value of its intangible assets: This requires the early detection and protection of IP rights.
The IP Rights Audit: Opening Your Eyes.
The best protection against an IP rights lawsuit, and the best way to maximize the value of the IP rights owned or used by the business, is to be proactive in detecting and managing IP rights issues that affect your business. Another way of saying this is that being unaware of the IP rights issues affecting your business is dangerous: You significantly increase the risk of expensive and potentially catastrophic lawsuits. You also increase the risk of substantially reducing the financial value of your business enterprise.
When it comes to medical health, the importance of being proactive and taking steps for early detection is generally understood and appreciated: The earlier a problem (e.g., cancer) is detected the better the chances for effective treatment. By contrast, the importance of early detection and management of IP rights issues regarding the health of a business is often less appreciated, much to the peril of a company and its owners.
The IP rights equivalent of the medical checkup is the IP rights audit. Every modern business should conduct some form of IP rights audit to detect and manage IP rights issues. An IP rights audit is a tool for identifying the potential IP assets and liabilities of a business enterprise. It helps create a map of the particular IP rights minefield that a business must navigate to maximize its value and avoid expensive liabilities. Ideally, such an audit should be carried out by an intellectual property rights professional. Still, often a preliminary IP rights audit can be done by the in-house personnel of a business who have a basic understanding of IP rights.
There are three basic types of IP rights audits:
- General Purpose Audit: This is the broadest type of IP rights audit. It is suitable for startup companies or those businesses considering implementing new IP rights policies, standards, or procedures. It is also suitable for companies implementing new marketing approaches, directions, or significant reorganizations.
- Event-Driven Audit: This type of IP rights audit is also known as "IP due diligence." It assesses the value and risk of a company's IP assets. It is often utilized:
Limited Purpose Audit: This is the IP rights audit with the narrowest scope. It is situational and typically used to justify a legal position or the valuation of a particular IP asset. It can also be applied in the context of:
- in the context of mergers/acquisitions and joint ventures;
- before entering into a transaction involving IP, such as an initial public offering;
- when launching a new product or service;
- when considering IP licensing; and
- cases of bankruptcy and layoffs.
- personnel turnover;
- foreign IP filings;
- before engaging in e-commerce;
- changes in IP law and practice;
- "clean room" procedures (seeking to avoid the infringement of third-party copyright material); and
- preparing for litigation.
The appropriate IP audit can help add value to a business in the following ways:
- Cost reduction – A well-managed list of IP assets can help a company identify obsolete assets. Decisions can then be taken to stop paying for obsolete assets, which can result in significant cost reductions.
- Licensing – An IP rights audit is vital for knowing which IP assets are essential to a business and which are not. With such information, the correct licensing decisions (in and out) can be made.
- Mergers and acquisitions – Identifying and valuing IP assets is often critical to a prospective business purchaser or investor's decision.
- Enforcement actions – Knowing the value of the business IP assets is essential when making decisions about how to take the best action against any infringement of the business's IP rights.
IP Rights Audit Preparation:
Before commencing an IP rights audit, it is important to lay the foundation with adequate preparation.
- Purpose: Specify the purpose of the IP rights audit. Determine the type and scope of the audit and the resources that will be invested (e.g., time and money).
- Research: Consider the way IP rights may impact your business. Consider your business strategy, other business assets, the current IP rights management situation, any existing IP rights disputes, and possible ties to your company's financing.
- Plan: Specify the areas of your business to be covered (e.g., product manufacturing, supply chains, marketing, and sales), the scope of the audit (registered IP rights or broader areas such as business trade secrets), the timetable, the budget, roles and responsibilities of team members, and the form of the final report.
- Contracts: It is critical to identify and collect all business contracts and written policies so that the adequacy of relevant provisions in the agreements and policies can be assessed: These can have a significant impact on IP rights. Examples include agreements concerning shareholder rights, manufacturing, distribution, licensing, assignments, employment, independent contractors, joint ventures, and collaborations.
- Checklist: Preparing a detailed checklist can reduce the risk of skipping essential steps in the audit process. A checklist should be tailor-made to your business type, size, location, and audit scope. Each member of the team performing the audit should use this checklist.
Performing the IP Rights Audit
An IP rights audit generally takes place in four steps:
- Inventory. The first step is cataloging all of the business's intangible assets, along with a description of each.
- Ownership: Identify the owners and nature of ownership for all intangible assets cataloged in the inventory step.
- Infringement: Investigate whether others infringe on any IP assets owned by your company. Also, investigate whether any business activities could be infringing upon the rights of others.
- Plan: A plan is created to remedy any IP rights deficiencies in business operations related to the management of IP rights and also to identify potential improvements to policies, procedures, and IP rights management.
The result of an IP rights audit should be a map to help you guide your business on a market path that avoids expensive and dangerous claims of IP rights infringement and effectively uses intellectual property laws to protect and increase the business's value.
For further information about an IP audit for your business enterprise call or submit the form on this page for a free initial consultation. To receive notifications on LinkedIn of future helpful news and articles concerning new product and technology law be sure to follow patent attorney David Kleiman on LinkedIn.